TAM
Global streaming spend
Household subscription and ad-supported video worldwide, growing fastest in exactly the markets BMT is built for: West and East Africa, MENA and the Gulf, and diaspora Europe and North America.
For Investors
Building the Black Muslim Netflix
A global, faith-conscious streaming platform on a £100B valuation pathway.
2036–2040Valuation pathway horizon
2bn+Muslims globally, 400m of them Black
4 regionsUK, Africa, MENA and North America live
Vision and market opportunity
A category with no incumbent, addressed by a platform built global-first rather than retrofitted for expansion.
The vision
BMT exists because hundreds of millions of people have never seen themselves rendered with production value. We are not building a channel or a content vertical. We are building the cultural operating system for Black and Muslim life on screen. The default home entertains from, and the platform advertisers, studios and rights holders route through to reach it.
- BMT is the global home of Black Muslim television. One destination for drama, documentary, faith, sport and live culture.
- Originals are rights-owned, so every commission compounds balance-sheet value instead of renting a licence window.
- Three arms. Studios, Direct and Pulse. Feed one flywheel, unified by the BMT Core personalization engine.
The market opportunity
The audience is not niche, it is under-served. Roughly two billion Muslims globally, some four hundred million of them Black, with rising broadband penetration, young median ages and no dedicated premium platform competing for them.
SAM
Faith-conscious and culturally specific viewing
Black and Muslim audiences who currently assemble their viewing from fragments: satellite channels, social clips and mainstream catalogues that carry almost nothing made for them. No incumbent owns this segment.
SOM
BMT's beachhead
UK and Ireland first, then Nigeria, Ghana, Kenya, the Gulf and North American diaspora households. Reachable through community, mosque and creator networks at a fraction of mainstream acquisition cost.
Traction and metrics
Indicative platform metrics. Full cohort data, retention curves and unit economics are available in the data room.
Paying subscribers
100,000++14% MoMAcross UK, West Africa, MENA and North American diaspora households.
Monthly recurring revenue
£212k+11% MoMBlended across £1.99 monthly, £19.99 annual and £4.99 family plans.
Annual run rate
£2.5m+118% YoYSubscription only; advertising and licensing revenue sit on top.
Monthly churn
3.1%−0.4pp MoMDeclining month-on-month as originals cadence and family profiles land.
Average watch time
6.8 hrs / user / week+0.9 hrs QoQHousehold co-viewing pushes prime-window sessions past 40 minutes.
Owned content hours
340 hrs+60 hrs QoQRights-owned originals and co-productions on the balance sheet.
Team
Operators from broadcast, streaming infrastructure and media finance, backed by an independent board.
Founders and leadership
Yusuf Adeyemi
Founder & Chief Executive
Former commissioning lead at a UK broadcaster; built and sold a diaspora content network before founding BMT.
Amina Cissé
Co-founder & Chief Technology Officer
Streaming infrastructure engineer; scaled low-bitrate delivery across West African mobile networks.
Idris Rahman
Chief Financial Officer
Fifteen years in media finance across subscription and rights-backed lending structures.
Khadija Noor
Head of Content
Documentary producer and festival programmer; oversees the originals slate and acquisitions.
Samir Diallo
Head of Growth
Community-led acquisition specialist; runs mosque, campus and creator distribution partnerships.
Board and advisors
Dr. Halima Bassey
Board, Independent Chair
Former director of strategy at a pan-African broadcaster; chairs audit and remuneration.
Tariq Mansour
Board, Investor Director
Partner at a media-focused growth fund; led the seed round and holds the investor seat.
Zainab Okonkwo
Advisor, Rights & Licensing
Entertainment counsel advising on territorial windows and co-production treaties.
Bilal Haddad
Advisor, Gulf Distribution
Telco partnerships veteran opening carrier-billing routes across the Gulf.
Press and recognition
Coverage and awards since the platform launched.
The Guardian
“The first streamer treating Black Muslim life as prime-time material rather than a segment.”
Financial Times
“A rights-owning model that looks more like early A24 than a regional catalogue play.”
Al Jazeera
“Faith-conscious curation done with production values audiences did not expect.”
Variety
“BMT Studios is quietly building one of the most distinctive originals slates in Europe.”
TechCrunch
“Low-bitrate delivery and £1.99 pricing make the diaspora maths work.”
BBC News
“Households describe it as the first platform they do not have to pre-screen.”
Awards and festival selections
- Official Selection. Toronto International Film Festival, Brixton Fajr (2025)
- Winner, Best Documentary Series, Pan-African Screen Awards (2025)
- Shortlisted. Broadcast Digital Awards, Streaming Newcomer of the Year
- Nominated. Muslim Media Excellence Awards, Platform of the Year
Speak with investor relations
Request a call, the investor overview, or access to the data room.